Capable… and more.

Michael Aram transitioned to Shopify Plus, building dedicated websites for DTC, Wholesale, and European markets to meet diverse customer needs. These platforms replaced the outdated Magento 2 system, introducing faster load times, enhanced navigation, and seamless integrations. Advanced site functions, such as real-time inventory, dynamic merchandising, and improved analytics, streamlined both front-end and back-end operations. The result was greater efficiency, increased conversions, and a scalable solution tailored to each market segment.

Michael Aram has transitioned from traditional manual campaigns to a data-driven approach powered by marketing automation, significantly enhancing performance and customer engagement. By leveraging customer data, the company delivers highly personalized content at precisely the right moment, ensuring a more meaningful connection with its audience. The integration of dynamic content, segmented flows, and lifecycle funnels has revolutionized how Michael Aram communicates with customers, creating tailored experiences that resonate on a deeper level. This strategic shift has fundamentally transformed the brand’s approach to marketing, driving both customer satisfaction and business growth.

Michael Aram was investing heavily in digital and traditional advertising, but a lack of structure led to underperforming campaigns.

To address this, digital advertising accounts (Search, Social, Display) were restructured into distinct Brand and Performance segments. Targeting, timing, and bidding strategies were optimized to enhance effectiveness. The result: a 3x increase in ROAS, delivering significantly improved campaign performance.

Managing a retail company comes with its challenges, but at Michael Aram, the adoption of Project Management Software has streamlined operations across all departments. Product Development efficiently tracks line sheets and design updates, while Photography and Marketing work closely to coordinate product launches and campaigns. The Sales team manages special projects and monthly planning meetings, ensuring goals are consistently met. Meanwhile, the Technology department documents roadmaps and integration timelines to keep systems aligned. This unified approach has fostered seamless collaboration and improved efficiency across the organization.

Michael Aram is sold in over 900 locations worldwide. Whether through DTC channels or wholesale partners, customers expect a flawless experience.

To meet this demand, Michael Aram modernized its Customer Experience by centralizing tickets (emails, calls, chats, social media posts, and return/exchange requests) into a single platform. Incoming inquiries are routed into designated silos that streamline responses and ensure adherence to SLAs. This approach has resulted in agent satisfaction consistently exceeding 95% and response times averaging less than one hour.

Michael Aram modernized its retail operations by implementing advanced POS systems seamlessly integrated with its Shopify Plus ecommerce platform. This upgrade created a true omnichannel experience, enabling real-time inventory synchronization, unified customer profiles, and streamlined order fulfillment across retail and online channels. The integration allowed for flexible purchasing options, such as buy-online-pick-up-in-store (BOPIS) and ship-to-home services directly from retail locations. These enhancements bridged the gap between physical and digital shopping, improving customer convenience, operational efficiency, and sales performance.

For 30 years, Michael Aram operated through a traditional wholesale model, driving business growth but leaving systems and processes outdated. In response to customer feedback, the wholesale approach was modernized to enhance efficiency and transparency. Accounts can now place orders independently or through their dedicated sales manager, providing flexibility and convenience. Automated systems offer real-time access to inventory, order status, and tracking, delivering unmatched visibility. As a result, both order frequency and average order values have seen significant increases, showcasing the impact of these improvements.

Michael Aram has elevated its brand through cohesive development, robust guidelines, and compelling storytelling. A unified brand identity was established with detailed guidelines covering visual elements, tone of voice, and messaging to ensure consistency across all touchpoints. Storytelling remains at the heart of the brand, highlighting the artistry, craftsmanship, and nature-inspired designs that define Michael Aram. By connecting the brand’s narrative to its products, marketing campaigns, and customer interactions, the company has created an emotional resonance that strengthens customer loyalty and enhances its position as a leader in handcrafted luxury.

Michael Aram’s photography and video production have become integral to its brand identity, showcasing the artistry and craftsmanship behind each piece. With a dedicated in-house team, the company produces over 3,000 high-quality images and videos annually, ensuring consistent storytelling across ecommerce, social media, and marketing campaigns. From capturing intricate product details to producing behind-the-scenes videos of the creative process, every piece of content reflects the brand's commitment to excellence. This streamlined approach not only enhances visual consistency but also accelerates production timelines, with turnarounds reduced from days to just 24 hours.