Borderlinx
Online shoppers can discover products all around the world. But, having them effortlessly delivered is another story.
Borderlinx was founded on the principle of making global e-commerce a reality. Their solution used a complex algorithm to calculate shipping, taxes, and duty in real-time for the customer. This meant orders arrived anywhere in the world without delay or extra payments.
The technology was powerful but highly complex. The sales presentations, marketing decks, and onboarding process often resulted in long sales funnels. To close deals faster, a new deck of sales and marketing materials were produced. By customizing the presentations and simplifying overly complex software language, the business was able to exponentially grow.
*Borderlinx technology was acquired by Glopal.
Constantly Optimizing
Behind the scenes, Borderlinx was run by some of the brightest software engineers and tech leaders in the world. The environment fostered innovation and constant optimization. A/B testing was constantly encouraged to unlock better results.
Over the course of three years, the business went through many minor and major updates to improve acquisition and retention of customers.
The result, the business was easily scalable. Operations increased and customer satisfaction grew making the business the largest and most used international service of its kind.
